Your Brand Is Not the Star. It's the Signal: The Future of Influence, Trust, and Content in 2026

Description

In the fractured attention economy of 2026, the age of the Brand being the Star is over. The spotlight has scattered, the audience has fragmented, and the algorithm is no longer your ally. In its place? A sprawling, dynamic network where trust moves at the speed of relevance – and your only hope is to become a signal worth following.

Facilitated by: Eric Hultgren, MLive Media Group

Enter a world where influence is no longer owned but rented. Where content isn’t a campaign, but a heartbeat. Where the brands that thrive are the ones that equip creators, amplify community, and show up with endurance again, and again, and again. This keynote is your map to the new landscape.

Built by Eric Hultgren who produces nearly 10,000 pieces of content a year, this session reveals what it really takes to connect at scale in the years ahead. You’ll leave with a reimagined view of your role in the network and the tools to stop chasing stars and start building signals.

You’re not the main character anymore. You’re the transmission. And the future is listening.