Immerse Entrepreneurial & Small Business Summit

Description

Please join Flint & Genesee’s Small Business Support Hub for the 2025 Immerse Entrepreneurial & Small Business Summit.

• Thursday, September 25, 2025
• 8:30 a.m. to 2:30 p.m.
• Gateway Center Wyndham Hotel, 5353 Gateway Centre Blvd., Flint
• Exhibitors
• Breakout Sessions
• Networking

Register here: https://forms.office.com/r/q8ceGSnrsY

Breakout Sessions include:

• Second Act, First Business: Becoming Your Own Boss (Presented by the Small Business Development Center) – Learn to assess entrepreneurial readiness, develop and validate business ideas, plan finances, and create strategies for marketing and customer acquisition.
• Opening Doors: Your Path to Brick and Mortar (Presented by the Uptown Reinvestment Corporation) – Learn how to navigate the risks and opportunities of opening a first retail location through informed, strategic decision-making.
• Profit and Loss Code for Food Based Business (Presented by In the Business of Food) – Learn how to strip away the mystery behind two of the most important financial tools for your business: the profit & loss statement and the break-even analysis.
• Retail Business and E-Commerce Essentials (Presented by Townsquare Media) – Learn how to dive into retail and e-commerce, master consumer insights and craft effective pricing, merchandising, and promotional strategies for traditional, online, and omnichannel markets.
• Business Structure and Legal Compliance (Presented by Cline, Cline, and Griffin) – Learn how to choose the right legal structure for your business, understand LLC types, and navigate key legal requirements for offering products and services.
• Marketing and Promotion (Presented by Professor Lorita Cummings, Eastern Michigan University) – Learn practical strategies to create impactful media and promotional campaigns that raise visibility, attract customers, and build brand recognition.
• Mastering Elevator Pitches (Presented by Beauty Image Inc.) – Learn to craft a compelling elevator pitch that clearly communicates your value, captures attention, and opens doors in networking, investor meetings, and business introductions.
• Accessing Capital (Presented by Genesee County Area Business Bankers) – Learn how to secure funding through bank loans with simple, step-by-step guidance, so you know exactly what to expect when applying for your business.
• Digital Marketing for Small Business (Presented by Spectrum) – Learn the key concepts and tools involved in digital marketing tailored to small business needs and get a clear understanding of digital marketing fundamentals.
• Leveraging AI for Small Business (Presented by the Small Business Development Center) – Learn how to leverage AI tools and technologies to streamline operations, enhance decision-making, and scale your small business effectively.
• Understand the Foundations of Small Business Insurance (Presented by Hartland Insurance) – Learn how commercial insurance protects your business by exploring coverage types, policy structures, terminology, and the regulatory environment essential for effective risk management.
• Understanding Small Business Taxes (Presented by Yeo & Yeo CPA’s & Advisors) – Learn small business tax essentials, including tax types, structure implications, deadlines, deductions, and record-keeping practices to stay organized, compliant, and audit-ready.