Flint & Genesee Group

Accredited through the Tourism Ambassador Institute® and administered at the local level, the Certified Tourism AmbassadorTM (CTA) Program is an industry-recognized certification that serves to increase tourism by inspiring employees, especially in the hospitality industry, businesses, volunteers, and residents to turn every visitor encounter into a positive experience. It's the only program in existence today that gives an official designation (John Sample, CTA) to individuals - from Mayors, to General Managers, to Drivers, to Waiters - people who care about their destination.

With over 50,000 current CTAs, the Program has proven success in aligning the destination's people infrastructure - its stakeholder businesses and front-line - to build tourism by Enhancing the Visitor ExperienceTM. Through its locally-customized curriculum, the CTA Program focuses on the experience given to visitors, whether they are leisure travelers, business travelers, or attendees.

Come be a part of this fun and interactive class and become a proud Flint & Genesee CTA - expand your knowledge, enhance your performance, and better serve your customers!