A Brand is Not a Name
Date and Time
Thursday Aug 8, 2024
9:00 AM - 10:00 AM EDT
Location
MLive- The Dryden Building
601 Saginaw St, Flint, MI 48502
Fees/Admission
$25.00 per attendee
Contact Information
Jazzmin Scott
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Description
A brand is more than a logo or color scheme. It’s more than a tagline, slogan, or marketing campaign. And it’s much more than any advertising campaign, single product or graphics design feature. A brand is a promise to the consumer that they can count on you to deliver EVERY time on that promise. Join Eric Hultgren, director of brand strategy + social media for MLive, as he talks about how you move from your name to a brand and deliver on that promise.
Facilitated by: Eric Hultgren, MLive
